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MARKETING AYURVEDA AS NATURAL HEALING THERAPY
September,2004 by India Perspectives Archana Sood
When the popularity of. holistic remedies is at an all time high the world over, India has emerged as a hot destination for natural healing and rejuvenation through Ayurveda. Ayurveda in Sanskrit means the Science of Life. It originated in Kerala over 5000 years ago. It restores health by detoxifying the body and strengthening the immune system, primarily through massage therapies, using herbal oils. Whether for general health improvement, toning up of body or for a specific malady like arthritis, rheumatism, sinusitis, migraine or spondylitis, Ayurveda has a time-tested remedy. Today Ayurveda competes with the most advanced medical sciences and offers through its different branches effective remedies for various ailments like Kaya Chikitsa (General Medicine), Balachikitsa (Paediatrics), Graha Chikitsa (Psychiatry), Urdwanga Chikitsa (ENT & Ophthalmology), Satya Chikitsa (Surgery), Damshtra Chikitsa and Visha chikitsa (Toxicology) and Vajeekarana Chikitsa, (Science of Aphrodisiacs). Ayurveda offers basically two kinds of therapies: to cure the body of specific.
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